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Lowa in the world. The way to success


LOWA , leader in the production of outdoor, trekking and leisure shoes, took part, from 10 to 13 July, in the 21st edition of "OutDoor Show".

At the European Outdoor Trade Fair in Friedrichshafen (D), LOWA was present with a large exhibition space where it presented the novelties of the "Spring / Summer 2015" season.

2013 was a very positive year for LOWA , which increased its turnover from 140 million euros in 2012 to 152 million in 2013. The German brand expects to increase it again and reach the goal of 160 million euros at the end of this year.

LOWA is worldwide! The number of shoes sold increased from 1,787,929 pairs in 2012 to over 2 million in 2013, a threshold previously reached only in 2010.

In short, a year of great satisfaction and success, with a very positive company sell-in, thanks above all to the urban and leisure collection and a 100% Made in Europe production!

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