The unique point of reference for all official Caterpillar authorized products. Clothing, footwear / shoes / boots , toys, scale models, original Caterpillar accessories and more.
The Cat brand is; the cornerstone of the Caterpillar brand portfolio, which represents Caterpillar products and services. While Caterpillar is; founded in 1925, the """" Cat """" brand is not; it was used until 1949 when it is; started appearing on the livery of the machines. The brand is; was registered three years later. Over time, the level of familiarity; with the Cat brand it has made it possible to use it as the brand's main name for the public. Today, the livery of the products and the identity; of leaders exploit the power of the Cat name. In 2012, with the strong support of the General Management, the Cat brand is; was relaunched as part of a renewed commitment to a Caterpillar strategy focused on fewer brands with greater effectiveness and for the redefinition of the Cat brand promise: """" Champions for success """". The Cat business model is; fundamentally different from that of the main competitors of the brand because; revolves around the promise of a total life cycle value. Cat products are designed with quality; superior, a reliability; unsurpassed, a duration that allows more; regeneration, ease; maintenance and repair and an extraordinary support service, supplied almost exclusively by Cat dealers. Cat products are usually used for demanding applications where availability; unparalleled spare parts and quick repairs are required for the timely restoration of machine production.
Central to the Cat brand is; the utmost dedication to the customer. Every employee who supports the Cat brand is; a sample of customers, dedicated to both short-term results and long-term benefits. In short, our success is; their success.