Established as a company that produced Saucony running shoes, in 1998 it launched its Saucony Originals brand, a line designed for the creation of sneakers for life style. Saucony Originals shoes are in fact a revisitation of the iconic shoes that have made running history. Moreover, between the 1980s and the 1990s, the company was the protagonist of various sporting events and marathons around the world, attracting the interest of many sportsmen and enthusiasts.